SEO/SEM Specialist

Overview of the role:

Responsibilities include managing all search engine optimisation including content strategies, link building and keyword strategies to increase rankings on all major search engines.

Responsibilities of the role:

• Plan, develop and implement an SEO strategy
• Work towards organic search optimisation and ROI maximisation
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rates, bounce rates and other KPIs
• Prepare and present reports regularly
• Suggest improvements for process and productivity optimisation
• Work with web developers and marketing teams to properly implement SEO best practices.

Required skills and qualifications:

• Degree in marketing or related
• At least 1 to 2 years of experience in a similar role
• Good understanding of SEO and SEM principles
• Experience in planning and implementing a successful SEO strategy
• Knowledge in web analytics, marketing and business development
• Ability to adapt to new tools and software
• Ability to analyse data and provide evidence-based recommendations
• Critical thinker and problem-solving skills
• Team player
• Good time management skills
• Great interpersonal skills
• Excellent communication skills both verbal and written.