SEO Specialist

Overview of the role:

Responsibilities of this role include implementing, reviewing and analysing websites to ensure they are well optimised and ranking for key search terms in Google.

Responsibilities of the role:
  • Create effective paid and organic search strategies
  • Analyse and review SEO strategies and collaborate with content creators to ensure effectivity
  • Implement SEO related changes to website
  • Identify opportunities for engaging content
  • Analyse website for SEO improvements on and off site
  • Assess competitor’s SEO and website performance as well as regularly monitor their rankings, content and changes
  • Create and implement URL structure strategies
  • Assist with ongoing keyword research to identify short and long-tail keyword opportunities
  • Monitor and evaluate search results and search performance on Google for target keywords to identify opportunities
  • Research and analyse competitor backlink profiles
  • Execute best practice whitehat link building strategies
  • Work with the development team to ensure SEO best practices are properly implemented on newly created web pages
  • Provide weekly and monthly reporting for key SEO metrics through reporting tools
  • Able to provide both high-level and granular SEO reports that are both visual and relevant
  • Provide regular insights and recommendations on how to further improve upon website’s overall performance
  • Management of data, lead scoring and workflows.
Required skills and qualifications:
  • Degree in marketing, information technology, or related
  • 1 to 2 years of experience in a similar role
  • Demonstrated success in implementing outreach and link building strategies to deliver SEO improvements
  • Knowledge in Google Analytics, Tag Manager and Search Console
  • Understanding of website analysis and website optimization tools
  • Up to date with latest best practices in SEO and SEM
  • Excellent in English communication skills both written and verbal
  • Excellent analytical skills
  • Creative skills for contributing new and innovative ideas
  • Ability to work well under pressure and meet deadlines
  • Understanding of SEO copywriting and content structure
  • Ability to adapt to new tools and software.
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