Copywriter

Category: Marketing Roles

Copywriter Job Responsibilities:
Copywriter must be creative and able to write clear and concise copy for ads, publications and websites. Copy created will inform and engage target audiences. A copywriter must also be a team-spirited, skilled and imaginative writer with an eye for detail, able to grasp project requirements quickly and offer valuable insight.

Copywriter Job Duties:

  • Write clear, attractive copy with a distinct voice
  • Interpret copywriting briefs to understand project requirements
  • Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
  • Conduct high-quality research and interviews
  • Edit and proofread copy as needed
  • Use SEO principles to maximize copy’s reach
  • Source images and other content

Copywriter Skills and Qualifications:

  • Proven experience as a copywriter or related role
  • Knowledge of online content strategy and creation
  • Excellent writing, editing and proofreading skills
  • Experience with SEO is a plus
  • Strong research skills
  • Creativity
  • Collaborative spirit
  • Excellent time-management and organizational skills
  • College degrees in marketing, English, journalism or related field are preferred