Marketing Assistant

Category: Marketing Roles

Women having a meeting while having coffee.

Marketing Assistant Responsibilities:
Assist the marketing manager and marketing team.

Marketing Assistant Duties:

  • Assist with the production of marketing materials and literature, such as web content, brochures and press releases
  • Assist with the collation of information for promotional literature
  • Help organise events, exhibitions and seminars, making bookings and overseeing the guest list
  • Write and proofread copy
  • Upload material to the website(s), social media pages, online libraries and marketing department databases
  • Help design and place advertisements
  • Evaluate marketing campaigns using tracking and analytical software and assess the results
  • Liaise with graphic and website designers
  • Be the main point of contact for external designers and printers
  • Help with presentations by assembling videos, slideshows and analyses of competitors
  • Visit clients and attend trade shows and exhibitions
  • Encourage other departments in the organisation to take part in promotional activity

Marketing Assistant Skills and Qualifications:

  • Great interpersonal skills
  • Excellent written and oral skills
  • IT skills
  • Organisational skills