Marketing Coordinator

Category: Marketing Roles

Marketing Coordinator Job Responsibilities:
Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.

Marketing Coordinator Job Duties:

  • Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
  • Tracks product line sales and costs by analyzing and entering sales, expense, and new business data
  • Prepares marketing reports by collecting, analyzing, and summarizing sales data
  • Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt
  • Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests
  • Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases
  • Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
  • Monitors budgets by comparing and analyzing actual results with plans and forecasts
  • Updates job knowledge by participating in educational opportunities; reading trade publications
  • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments

Marketing Coordinator Skills and Qualifications:

  • Direct Marketing
  • Market Segmentation
  • Marketing Research
  • Coordination
  • Project Management
  • Reporting Research Results
  • Understanding the Customer
  • Process Improvement
  • Initiative, Planning
  • Financial Skills