Social Media Marketing Specialist

Category: Marketing Roles

Social Media Marketing Specialist Job Responsibilities:
Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns.

Social Media Marketing Specialist Job Duties:

  • Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
  • Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
  • Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
  • Reports progress to senior marketing management
  • Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
  • Researches and monitors activity of company competitors
  • Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Social Media Marketing Specialist Skills and Qualifications:

  • Degree in Communications or Marketing
  • One to Two Years of Experience with Social Media Management
  • Marketing Experience, Content Creation
  • Copywriting
  • Graphic Design
  • Web Design and Strategy
  • Data Collection and Analysis
  • Technology Skills
  • Strong Verbal and Written Communication Skills
  • Attention to Detail
  • Self-Motivated
  • Creative Problem-Solving Skills
  • Experience with Major Social Media Platforms